Senior Product Designer and Director with over 15 years experience in strategic, data driven digital design, collaborating with multidisciplinary teams to enhance and create enjoyable digital experiences on and offline.

With a strong background in customer centric experience design, my eye for detail and art combines to create work that is enjoyable and functional.

A natural and motivating team lead, bringing those on a collaborative journey to align and reach project success.

Utilising research, data and AI to integrate into my work and streamline the design process to then enhance and strengthen the design and support the human interactions with every product journey.