Ericsson

  Digital Design  

  Art direction  

While at Velocity, I was asked to work on a interactive digital piece for Ericsson for Mobile world conference. The piece was to be installed into the future of 5G area of the Ericsson booth for visitors to view while waiting to try the Mixed Reality experience powered 5G and other stakeholders such as Intel, Warner Brothers, USC,  AT&T as well as Ericsson. Working with a copywriter, we began to research and deep dive into the experience, to try and piece together a story for the visitor to view and learn more about the capabilities of 5G.

After the event, the client came back to us to say it was really well received, though they wanted to add more interactivity, as well as to streamline the journey to concentrate on certain elements as well as to add more to the site from the event. We were also asked to keep the CGI elements, but to update the look and feel.

 

After mocking some up some ideas, I remembered when the CGI artist and I explored a dark version of the renders previously in the beginning of the project, but decided the light mode matched the look and feel the client was after for the event.

 

I then mocked up some designs based on that dark mode, using layered rendered we previously used with current and updated UI to present to the client. Luckily the client was instantly sold into the dark mode and also liked our vision for updating the style and flow for the new site. 

 © 2019 Laverne ltd 

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