Rejuvenating healthcare education
MY ROLE
CREATIVE DIRECTOR
& UI DESIGNER
PROJECT LENGTH
3 MONTHS
THE MOST ENJOYABLE PART OF THE PROJECT
Creative freedom to explore and showcase 2 concept design routes
BRIEF
To productise the BBC offering outside of the UK. Redesign the current website, rebuild it and create a custom consolidated CMS for its content creators.
MY DELIVERABLES
UI - Concept Design, Visual design, Illustration, retouching
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Testing - QA
THE BIGGEST CHALLENGE
To create consistency in the design language but, also differentiate between each topic
THE BIGGEST WIN
Seeing my creative direction roll out to all pages on the website effectively
MAIN BUSINESS METRICS MET
Increased dwell time
Increased conversion rate
Reduced bounce rate
Working with the CEO of Living with, I was asked to lead with creative direction on the redesign for the website. Together we proceeded with an initial creative workshop we went through what the company needed and wanted from their redesign.
From the workshop I was then able to suggest 2 concept routes using inspirational material mixed with my own creative for them to choose from.
The client moved through with the WAVE concept idea as they liked the flow of the lines and how the patient was represented in a dot flowing from the beginning of their experience to getting help from an expert to supporting themselves.
The current site needed to be refreshed, so I gathered all the old pages and set out what needed to be improved, and what needed to stay as part of their core brand. I then created a design system to start building a core functional toolkit in which I could start designing the pages from based on the creative concept that was signed off.
Where possible we wanted to add fun and playful graphics using the Living branding colours to lean on positivity when we are working with unfortunate subject matter. I wanted to add natural human photography to represent the clinician and the patient.
The creative direction I created for several pages core were handed over to the client's dev team and they layered in the design onto other pages on the site. Wherever needed I was used as a consultant to direct the design for technical issues. The creative was intended to animate and move across the lines as you scroll through the page, something they will enhance with at a later stage.
