Digital Design  


  Art direction  

While at Velocity, I was asked to lead a new full web design for video company Synamedia. Working collaboratively in a multidisciplinary team, we were able to work together to work on the strategy and positioning of the new site, the Information Architecture and wireframes with the client throughout to get their input and buy in towards the direction of the new site. Following the wireframes as a process, I start to create a baseplate using the elements in the new branding, but making sure they are web ready, ie colour accessibility, web fonts, button variations etc. The baseplate is tested to make sure it meets the latest web standards and is updated throughout the design stages.

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