Bringing joy into banking
MY ROLE
SENIOR PRODUCT DESIGNER
BRIEF
To build on the banking experience for Trust bank, working on the full customer experience and journeys.
MY DELIVERABLES
UI - Concept Design, Visual design
THE MOST ENJOYABLE PART OF THE PROJECT
Creative freedom to explore and concept design routes for an ai chat and money pots
THE BIGGEST CHALLENGE
Keeping the topic serious, but enjoyable.
THE BIGGEST WIN
Seeing my concept go through to the final app
MAIN BUSINESS METRICS MET
Increased dwell time
Increased conversion rate
Reduced bounce rate
While at Fantasy Interactive, I was asked to help on a concept project with Trust bank to come up with ideas for money pot savings and AI chat bot.
I was able to establish the need to help support the team in different aspects of the project, the first one being to clarify the sitemap.
